Shopping online, simplified.
Cart abandonment is a real thing. How many times have you jumped online to search for that perfect new addition to your wardrobe, only to find yourself still scrolling hours later with countless carts full and none of it what you were actually looking for?
We see you. We are you. And that’s why we created THE ESSENTIAL TEN.
Every Edit – be it a trending piece, your favourite brands new season collection, or even an online store – we showcase just TEN pieces. Your ESSENTIAL edit.
We’re big on supporting Aussie labels, but we also get that sometimes buying a piece from Paris is just the thing you need.
Our goal is to make shopping online simple, without sacrificing on style.